noemiche

Brand design | 2021
Brand plateform • Storytelling • Visual identity

Media Instagram
Eating well

SYNOPSIS

Noemie spent a few years angry with food. Shunning the kitchen, food frightened her and she was at war with carbs. It is thanks to his grandfather, and particularly to a phrase that he told her one day, that she finally pulled out the white flag in the face of food. In peace, she discovers all the richness of bread and it becomes the food that comforts her the most !

CONCEPT DEVELOPED

NoEmie wants to restore the image of bread and more broadly of healthy delicacies. Bread is good, it's beautiful, there are enthusiasts people behind ovens and thousands of variations that all tell stories of culture and traditions. With her media, Noemie is determined to revive these stories and the emotions they arouse in people's minds. Because when you eat with pleasure, when you combine gluttony with mindfulness, nothing bad can happen.

SHOWING THE HIDDEN FACE OF CRAFTS

With noemiche, we move away from the product and focus the spotlight on the craftsman.

We shake up the codes of food influence, far from pornfood, by exploring the stories of the craftsmen behind the products.

To taste and learn,

taste and understand,

taste and question,

and finally adopt,

naturally,

new habits,

healthy and delicious !

LOGO CONCEPT

The N of the signature comes to be drawn thanks to 3 bread sticks of different nature and shape.

The typography is reminiscent of the shaping of bread, when the baker kneads the dough to give it the desired shape. A delicious logo !

Disrupt experiences

noemiche is the permission to re-question the classics to reinvent the cooking. It's trying new compositions with recipes from elsewhere.

Savoir-faire

While walking the streets of Paris, looking for new addresses and extraordinary craftsmen, Noemie meets enthusiasts people who tell their stories and take her with them.