Benoît Delmotte
Brand identity | 2021
Visual identity & webdesign
Naturopathy, health and well being
SYNOPSIS
Benoît began to reflect on himself and realized that well-being went through this HEAD - STOMACH - LEG triptych with how to eat and exercise. He decides to quit his job in the retail sector to become a naturopath and offer his patients the adoption of new habits. With plants for example, to feed and heal, but above all to prevent. In short, he wants us to use simple and natural things that surround us to take care of ourselves.
CONCEPT DEVELOPED
The sessions that Benoît wants to offer his clients are comparable to outings in nature, when you feel the energy to go hiking and fill your lungs with fresh air. Benoît considers each situation as unique and wants to offer tailor-made solutions and not "magic" recipes that would be applicable to everyone. Benoît wishes to establish a pattern of trust with his clients, to take them under his wing in order to create a real exchange and that they feel motivated throughout the duration of the support.
CONCEPT
It was after reflecting on himself that Benoit realized that well-being went through this triptych HEAD - STOMACH - LEG with the way to eat and play sports.
His mission : to prevent and improve your GLOBAL health
A unique approach
Key messages
" I am by your side so that you feel good every day."
"You are unique and we build tailor-made solutions."
"You get solutions for your well-being but also lessons to adopt new habits adapted to your lifestyle."
Taking care of yourself is, among other things, making room for nature in your life. Get in touch with it, take the time to look at it and get closer to it through physical activities accessible to all: breathing, walking, running, relaxing, stretching..."
"And so you provide yourself the energy to move forward throughout the day."
A WEBSITE TO MAKE THE DIFFERENCE WITH
his story and his vision
THE RECOMMENDED ACTIVITIES
Pick the ones you like!
AMBITIONS
WHAT NEXT ?
For the future, Benoît imagines going even further in the outdoor and tactile approach to naturopathy.
He imagines offering appointments where words are not automatically necessary, appointments focused on the practice of reflexology, breathing or even outings in contact with nature.