Maison BRIO
Brand design | 2021
Naming • Storytelling • Visual identity
Start-up business - Everyday life
SYNOPSIS
Paul and Maxime are at the head of a cleaning company which is doing very well. Nevertheless, they are distraught by the toxicity and the over-packaging of the household products that their employees use at their customers places. They then decided to create their own range for the household with healthy and ecological products and thus revolutionize the sector !
CONCEPT DEVELOPPED
On the market, the products that are supposed to make our spaces clean and beautiful are not. As for ecological products, their ethics do not compensate for the loss of sensory experience related to cleaning: foam, fresh or gourmet smells... everything that recalls cleanliness in short. Here, we break the codes with an ecological AND pleasant to use soap, which we can even proudly display at home. Brilliant, right?
BIRTH OF A NAME
Why "Brilliant" ?
Because it's a brilliant idea that the team has imagined a solid tableware that is healthy for its users and ecological for our planet. What makes it even smarter is that it looks pretty and even decorates the kitchen. We (re)discover the experience of washing up with the range of equally ethical and aesthetic accessories !
THE CROWDFUNDING CAMPAIGN
The idea was to engage a community with a crowdfunding campaign to validate the concept and grow the brand.
Thanks to the KissKissBankBank platform, the team worked to raise the necessary sum and thus transform the prototype into a marketable product.
My work : the page design
INFOGRAPHIES & ILLUSTRATIONS
POSITIONING
Finally a dishwashing soap that we are proud to use and show off !
Aesthetics at the heart of the process
A change in practices on the pleasant side, to sustainably change the behavior of users in terms of cleaning.
